Behind every investment there is a person with a goal.
A home of your own. A retirement without worry lines. Something that outlasts you. We build the tools that turn your goal into a plan — with the analytical depth usually reserved for large fortunes.
Illustrative · Research instead of return promises — the decision stays with you
The future you are hoping for
No chart, no metric — the chapters of life people actually invest for.
Illustrative brand film · AI-generated footage, not real clients
Intelligent and informed investment decisions at institutional level — for everyone.
For decades, analytical depth was a question of wealth. Bring enough to the table and you got research teams, models and someone to call. Everyone else got a shelf of products and the advice not to worry. That line is not a law of nature — it can be dissolved.
Vision and mission — kept apart
The vision describes the destination we are working towards. The mission describes what we do every day to get there.
Where are we headed?
Intelligent and informed investment decisions at institutional level for everyone — regardless of wealth, background or prior knowledge.
What do we do about it — every day?
We translate institutional analysis methods into a conversation you can follow: evidence instead of gut feeling, your profile instead of product sales, disclosed assumptions instead of a black box — at a price that excludes nobody.
How we deliver on it
Four promises that steer our work every day.
Access, not an access barrier
No minimum investment, no advisory appointment, no wealth threshold. Whoever wants to start, starts — with the same tools as everyone else.
Clarity, not jargon
Metrics, factors and risks explained in plain language. You should understand why something fits you — not just that it showed up.
Evidence, not assertions
Every number comes from a traceable source or from our own calculation. Where the evidence is thin, we say so — instead of simulating certainty.
Your goals, not our margin
We sell no financial products, execute no orders and receive no commissions. Your subscription is our only business model — so we never have to push anything on you.
Your why counts — not ours
People invest for very different reasons. We do not judge your goal. We point the analysis at it.
Building something fast
You want speed and are willing to stomach the swings. Then we show you the levers that actually move the needle — equity share, time and cost — and say honestly where risk is simply risk. No promised returns, but no paternalism either.
Retiring without worry
Your goal has a date. We run the feasibility, align the allocation with your horizon and tell you early if savings rate and ambition do not add up — while you can still change something.
Wealth across generations
You think in decades, not quarters. For that, breadth, quality and discipline count for more than the hottest story — plus someone who reminds you when the portfolio drifts off course.
Simply being independent
You do not want to get rich, you want to be free to choose. That takes no secret tip — it takes a structure that still holds when markets turn uncomfortable.
Your goal, your horizon and your risk appetite live in your investment profile — and steer every analysis. When your life changes, you change the profile, and the analysis follows.
Why there is a free plan — and why it stays
If good analysis is only available to large fortunes, nothing changes at all. That is why the free plan is not bait — it is the core of our mission.
Free access gets the same analysis tools as every paid plan. What is limited is how much you can ask — not how deep we look.
Every analysis tool
Technical and fundamental analysis, market news, sentiment and the full portfolio review: identical on the free plan — no stripped-down version.
10 questions per day
Enough for a serious portfolio analysis — every day, permanently, not just for two weeks.
Monthly portfolio review
Your portfolio is reviewed regularly on the free plan too — not only when you happen to think of it.
No credit card
No payment method to sign up, no automatic renewal, no small print.
And the honest side of it
We are not a charity: servers, market data and AI models cost money, and we hope some users eventually move to a paid plan. But nobody should have to pay in order to make good decisions. Paying buys more questions per day and more frequent reviews — not better analysis.
What we deliberately do not do
Trust also comes from what you leave out.
No orders, no brokerage
hentschel.ai executes no trades and manages no money. Your portfolio stays with your bank — and the final decision stays with you.
No investment advice
We provide research and analysis. What you do with it is your own responsibility — as stated in our terms.
No promised returns
Nobody knows the future. We show assumptions, risks and ranges — and say so when the data is thin.
No hype as a business model
We earn nothing from your trading activity. That is exactly why we are free to tell you when doing nothing is the better decision.
Start with your why.
Tell your co-pilot what you want to achieve — we will build the path there on data, together.
hentschel.ai is a research and analysis tool and does not constitute investment advice, brokerage, asset management or tax advice. The goals and examples described on this page are illustrative and are not a promise of any particular performance. Third-party market data, our calculations and AI-generated text can be wrong. Investing in securities involves risk up to total loss; past performance is not a reliable indicator of future results. You make your own investment decisions.